Tuesday, August 02, 2005

PlUM Good Example

Okay, I will be the first to admit that this example breaks many of the basic rules for a proper lowercase L sighting, particularly the requirement for most or all the other letters to be uppercase. Still, I felt this 7th Avenue sign for "Black Plum" deserved some recognition, because even though the words consist almost entirely of lowercase letters, the L's strangely have been written to look like i's. This is because the writer has chosen to limit the height of the lowercase L, which would normally ascend above most other lowercase letters (like u, m, a, c), to equal the height of all the letters in the word. So we end up with a sign that looks like Biack pium is selling for $1.49/LB.

Also of note, the writer apparently has no aversion to using uppercase L's, as is evident in LB.
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