Saturday, August 20, 2005

AllSTATE the mission, present your submission


I am pleased to present the first submission from a lowercase L reader! Sean F. spotted this AllSTATE Painting truck while stuck in traffic on his way from NYC to Canada. What makes this example particularly special is that this is a company's official logo, presumably designed on a computer with mechanically printed fonts, not handwritten like most lowercase L's on this site. Not to be confused with Allstate Insurance Company, whose logo only has a capital A and the rest are lowercase letters, AllSTATE Painting seems to be in a state of confusion when it comes to consistent letter styling. With brush technique like that, I'm not sure if I would trust these fellows to paint my house. I'm worried they would paint the vertical side moldings on the windows, but forget the bottom horizontal molding.

On a side note, it is interesting how they got such a good toll-free phone number (1-800-PAINT-01), but what's up with that crappy web address?
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