Thursday, October 25, 2012

Little ITAlY

Found by Matt G. at an Italian restaurant in Cleveland, this lowercase L is truly baffling.  The IMPORTED ITAlIAN BEERS heading makes use of small caps for lowercase letters. You can tell because they are shorter than the uppercase first letter of each word.  That means the lowercase L in ITAlIAN was purposefully typed as an uppercase i!  Maybe it's the beer talking, but I find this beautiful.

Matt also points out that, while most brand names correctly begin with tall uppercase letters, some mysteriously start with small caps, the equivalent of a lowercase letter. Can you find them all?
Post a Comment