Friday, September 18, 2009

ClEANING time


My buddy Berger Boy has proven himself a worthy friend once again. Found on Park Place between Underhill and Washington in Prospect Heights, Brooklyn, Paul submits this GARBAGE REMOVAL ClEANING van. The lowercase-ness of the L is even more emphasized by the uppercase-ness of the i. Regardless of the L offense, I wouldn't hire a Man with a Van who was too cheap to at least paint a logo, instead of using a magic marker.

3 comments:

pdberger said...

I've just noticed the uppercase L on REMOVAL.

That means this guy knew what he was doing.

Do you have an explanation for the use of both uppercase and lowercase L's?

Does it have anything to do with the L going at the end of the word?

William Levin said...

Your guess is as good as mine, Berger Boy.

Subhan said...

That’s a funny and sharp observation! Little details like typography can really change how people perceive a brand, especially for services where trust matters. It’s interesting how presentation plays such a big role everywhere, even when choosing home essentials. I’ve noticed the same when comparing spring mattress brands—clean design and quality presentation often reflect the reliability of the product itself.