In a WORlD ...

(Said with an imposing movie voiceover tone) "In a world ... where uppercase letters rule ... one letter stood out. It was ... the lowercase L".

Found overseas by contributor Wendy Wong, whose travels brought us a previous SAlTY find in WAlES, this Shanghai DVD store is officially busted, and it isn't for pirating movies. Movie Star may be "EVEN BETTER THAN MOVIE WORlD" in movie selection, but not in signage. Wendy writes:

I try not to pick on foreign examples, but I'm living in Shanghai, and I think this one's pretty good. Otherwise spelled correctly, and everything! Interesting to note is that there is no lower case in this lovely '90s font, so it actually is an uppercase I.

You may be interested to know that the pirated-DVD store formerly known as 'MOVIE WORID' is just across the road. It's now called 'Big Movie'.

Wendy has a point about the foreign language aspect of lowercase L sightings. This lowercase L, which actually seems to be an uppercase i, could be a case of Engrish, and may have something to do with the lack of an L sound in some southern dialects of China.