BIG BOTTlE SPECIAL

GnatBean explains:

Was out at the bar in Baltimore's inner harbor when I saw this. The lower case L makes me laugh but the apostrophe makes me weep for the decline of modern education. Noticing all the upper case Ls also included but the writer's dedication to the L in bottle just makes me scratch my head.

 Indeed, this is a very BIG BOTTlE SPECIAL case.  But it wouldn't be the first.