HAllMARK of Ex-L-ence

What is a HAllMARK of excellence?  It certainly isn't the lettering on this door.  Vincent explains his astonishing discovery:

My son and I were taking our recycling materials to the collection center behind a local strip mall in Canal Winchester, OH. I noticed this back door to the HAIIMARK store. I asked my son to handle unloading the recyclables, because I had to snap a picture of this horror. A man's gotta have his priorities.

 More like a hall MAR if you ask me.