Sunday, July 31, 2011

APPlE Dips

Happening upon this sign at a Walmart in Georgia, Laura B. commented, "Ah, fall. The season when I think of eating APPlES. And what's an appie without APPlE DIPS?"

Interestingly, the text "APPlE Dips" itself dips, from left to right.

Obviously the Dips does not refer to the price of APPlE COMPUTER stock, which recently reached an all time high of $400 a share, far from dipping.

Tuesday, July 26, 2011

COlD Case

Found in a secondhand store in Phoenix, Arizona, Leif Swanson proclaimed, "I would gladly forgive this store owner for the lower-case L in exchange for a COlD drink. It was 118 degrees that day in Phoenix."

Monday, July 25, 2011

COOl Down

Hot enough for ya'?

Here in NYC we've been having record-breaking summer scorchers exceeding 100 degrees Fahrenheit.  Our brothers in the City of Brotherly Love are no better off.  Cameron reports from the streets:
"The heat must've sapped the scribe's desire to write out the full letter. It's a hot day, but I'm not sure if to COOl DOWN with COlD H2O is what I'm after."
As an added bit of irony, besides the lowercase L in COOl looking like an i, even the O's are eyes!

Friday, July 22, 2011


And the national readerboard letter shortage continues!

Jeremy D. invites you to come hear the BlACK WINE BAND perform LIVE at The Muse Lounge in his hometown of Eugene, Oregon, maybe even stay at the HIlTON if you're up late into the night, unable to drive, intoxicated from drinking in all that fine BlACK WINE.

Remember, you can check out any time you like, but you can never leave.

Thursday, July 21, 2011

Meme Meets Meme

Danni R. from Los Angeles may be the first to discover a lowercase meme within a meme. In this stick figure cartoon, a happy faced fellow laments the loss of his Magic Markers, noting that "HAlF OF THE COLORS ARE FUCKING GONE." Unable to contain his anger, stick figure man erupts and transforms into Rage Guy, and unleashes an epic FFFFFFFUUUUUUUUUUUUUUUUU! I would, too, if the guy drawing me used lowercase L's so haphazardly.

Friday, July 15, 2011

AlEX is Stoned

Mark St. John discovered this roadside spelling of AlEX in Christchurch, New Zealand. I almost would have forgiven the lowercase L as a result of a possible pebble shortage, until I noticed the pile in the background.

I wonder if the guy who built this lowercase Stonehenge has ever visited New York?

Tuesday, July 12, 2011

Fair thee CHIGWEll

Naomi said this about this lowercase L sign above, found Down Under (I know, confusing, but you must look up to see it):
I spotted this sign on the side of the Brooker Highway in Hobart, Australia. About a month after I snapped this pic someone crashed into the sign and it was removed forever. I have no idea what FCM stands for but Chigwell is the name of a suburb.
A quick Google Search turned up a Facebook Fan Page for FCM CHIGWEll, which stands for Fresh Central Markets and Fresh Country Markets.  Just look at that unnecessarily serifed uppercase i, those extra lines at the top and bottom of the i could have been used to make both L's uppercase!  Apparently the use of the double lowercase L hasn't helped business much — according to their website, FCM are currently in voluntary liquidation.

Wednesday, July 06, 2011

CEllUlAR Decomposition

Spotted in Pasadena, Sean B. marvels at the ubiquitous use of typography as design in Hispanic businesses. The double-L sequence in CEllUlAR is enhanced by the following uppercase U—which itself looks like two lowercase L's—and another adjacent lowercase L.  Probably not a Smartphone.

Friday, July 01, 2011


Megan M. of Cleveland, Ohio, was proud to discover this PROUD "SlUT" in the BBC News article, Why is the word 'SlUT' so powerful? I was almost going to take this female empowering movement seriously, until they screwed up with the lowercase L.

"There’s a girl who’s not afraid to be herself. Siuts unite! No need to hide it! Just embrace it. The haters are just jealous." — Megan M.